AI-driven real time content optimization is the future
Optimizing as well as personalizing content in real time to suit user preferences is one of the biggest benefits of AI for content marketers. When users get to see what they are looking for quickly, marketers gain from superior conversions driven by improved UX.
A better content experience – delivered anytime, anywhere
While AI’s ability in creating thought-leadership content or point of view papers may be limited, its capability to write quick and accurate reports/fact-based content cannot be ignored. Even more interesting is its ability to curate content from a variety of sources to give users what they want based on their preferences, past reading history, current life events, etc. At a strategic level, AI marketing assistant can help draft better content marketing strategies to get more bang for your bucks.
Robot reporters have arrived in the newsroom
From Bloomberg News to Reuters, NY Times, Washington Post, and other more reputed publications – robot journalism is the new trend that has caught everyone’s fancy. AI algorithms convert data into narrative news text in real-time, making it possible to create a record number of articles in a month.
Chatbots are the new lead generators
Automated chat messaging driven by chatbots helps companies connect with prospective leads even better than humans can, while simultaneously reducing resource and operational costs. Chatbot platforms deliver pre-programmed responses to questions; informed by aspects like prior website interactions, social media activity and semantic and intent analysis.
5 tips to boost landing page conversion rate
While new-age business firms have adapted the trends of online marketing, their success relies on many factors such as, the ability to generate more pay-per-clicks, establish brand dominance and engage with customers; all with the hope of generating more traffic and converting them into leads
4 smart tips for conducting effective market research online
Conducting market research is always crucial for your business to help them understand their markets. Marketers spend hours on research to meet the consumer expectations and desires. So Business decisions are purely based on data-driven research and analysis and not just by opinions.
Five Do’s and Don’ts of Email Marketing
Email marketing helps turn your business into a profitable investment. Email marketing drives significant results especially for small businesses. It helps your business improve lead generation, conversion and revenue. One of the main benefits of email marketing is - it is more cost-effective when compared to other marketing channels.
The era of machine learning has arrived: How does it impact content marketing?
Early this decade in Minneapolis, an angry man walked into a Target store and demanded to talk to the manager. The man was furious that Target had sent a mailer with coupons for baby clothes and cribs to his daughter who was still in school. “Are you trying to encourage her to get pregnant?” he furiously asked the manager who had no clue about what he was talking about.