Marketing Outsourcing | Go to Market | Advisory
Marketing Outsourcing | Go to Market | Advisory
People
Management Team
Vinod Harith
Founder & Director
A marketing professional with over 15 years of global marketing experience, Vinod Harith has handled leadership roles in marketing and communications for some of the most visible brands and organizations including Wipro Technologies, iGATE Global Solutions, Hyundai Motors, SSI and Medimix. He was till recently the global head of marketing communications for Wipro Technologies where he led a 15-member marketing team that was responsible for the company’s brand, PR and influencer relations, worldwide events, demand generation, CRM, global alliances marketing and thought leadership.
He is a Chemistry graduate from the Loyola College Chennai and holds a management diploma from the Open University Business School, UK and a post graduate diploma in mass communications from IGNOU. His key focus areas are services marketing, global brand management, marketing innovation and managing new age communication challenges in the web 2.0 world.
Vinod has run several award-winning marketing programs, including the transformational ‘Applied Innovation’ campaign that won the Avaya CRM award, the Bangalore ad club award for best DM, and the Wipro constellation award for his thought leadership program. He is also a speaker at industry forums and B-schools on subjects of branding, internal communications and services marketing.
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Pramod Harith
Founder & Director
A Marketing & Sales professional with over a decade of experience, Pramod has played leadership roles in marketing & business management in some of the country's most admired businesses including Times of India, Usha International, SSI and MeritTrac. He was till recently heading strategic marketing for MeritTrac where he was instrumental in transforming MeritTrac from a relatively unknown start-up to one of India’s most respected brands in the HR space. Building brands, research-based consulting, product management and go-to-market are his core areas of expertise. Pramod is passionate about building brand and marketing presence for emerging enterprises with a niche business focus.
A literature graduate with a management qualification in sales and marketing, Pramod also holds a postgraduate degree in enterprise management with distinction in marketing, advertising & PR. He has authored several case studies, white papers and research reports on Indian talent pools apart from being invited to speak in many prestigious forums hosted by media houses & academia.
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Hariprasad
Regional Manager for Delhi
Marketing has always been a passion for Hari who has worked with agencies in different industry verticals like Travel & Hospitality, Advertising & Promotions and Event Management. During his past eight years of industry experience with companies like Cox & Kings, FCm Travel Solutions, Absolute Event Productions and Theme Ventures, Hari has handled various projects relating to New Market Entry strategies, Brand Awareness campaign and promotional strategies, Channel Management and Market Research. Hari has a vision to build brands through ethical marketing, extensive consumer reach and effective brand communication.
Hari holds a Post Graduate Diploma in Business Administration from Symbiosis Institute, Pune, India followed by a Masters Degree in International Marketing from the University of Strathclyde, United Kingdom. The International Marketing course provided him a platform to share valuable experiences amongst marketing professionals from more than fifteen different countries and also work on various marketing case studies.
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Srinath
Regional Manager for Bangalore
Srinath has always taken a personal and professional commitment to innovate ideas and to deliver value for his clients. He comes with a rich experience both in the corporate sector and non-profit organizations. His expertise includes business development, demand creation, brand management, media relations, communications planning, and B2B event management. Srinath has been instrumental in providing immense value to NASSCOM members in Tamil Nadu and Kerala by implementing various initiatives and forums. The Cyber Security Campaign in the state of Tamil Nadu in year 2009 was one of the major campaigns done by Srinath, while his tenure at NASSCOM. He also has considerable experience in Government liaisoning. Prior to working with NASSCOM, Srinath was associated with Randstad India, the world’s second largest staffing services provider. Srinath managed business development for Randstad in Tamil Nadu and Kerala. Srinath holds a Masters degree in Business Administration from the Department of Management Studies, University of Madras.
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Gaurav Bhardwaj
Regional Manager for Mumbai
Gaurav is a resourceful, creative and solution oriented person with a desire to constantly broaden his horizons through new learnings. In his previous organizations, such as Syntel Inc, Gaurav developed business and sold to HealthCare & Life Sciences, Banking, Insurance, Auto and Manufacturing industries. His Business Development record spans from Fortune 1000 companies to SMB’s across North America, Canada and India. Gaurav’s ability to quickly assess a situation and provide immediate solutions has helped him win Product Excellence award from General Motors India and helped him grow into the GM India CAC Sales & Product Trainer in less than a month of joining. Working for an SAP Partner, just before CMO Axis, Gaurav has a good insight in the Business Processes and Marketing strategies of various industries where he has facilitated the implementation of SAP ERP.
Gaurav is a detail-oriented person who has immense understanding of Process optimization in SMBs and Startups, Sales Support functions, Consultative Selling, Marketing & Pre-Sales.
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Anand Krishna
Lead Consultant
After 20+ years of experience gained with industry-leading organizations such as PricewaterhouseCoopers, Infosys and Logica, Anand is now an independent consultant who works closely with CMO Axis.
Anand brings a wealth of diverse experience to his consulting and training engagements. His experience as a management consultant is in the areas of Marketing B2B services, M&A, business strategy and operations improvement. He has also helped establish a global marketing and communications shared service centre for a European IT major.
Both as consultant and marketer, Anand has engaged closely with senior executives, including members of the Board and the C-suite, Business Heads and middle management. He has worked extensively with Indian companies as well as US and European organizations. This gives him clear understanding of and insights into the expectations, fears and constraints of various stakeholders.
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Natraj T
Lead Consultant
A Sales, Marketing and General Management professional,Natraj brings over two decades of experience in managing businesses and customer relationships in global markets like Middle East, USA and UK across organizations like Polaris, QuScient and Integra. His experience spans Sales, Marketing and Business Development across multiple industries (viz., Information technology (IT) (BFSI & Retail), ITES (E-publishing, Education), Transportation and Construction
Natraj has significant record of achievements in management of operational development, strategic marketing, and team building with a strong ability to produce results within a team environment or independently, utilizing a "take charge" attitude, self-motivation, and commitment.
He recently launched a healthcare outfit in Chennai, India
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Rajesh K
Head- Go-To-Market Delivery
A results driven executive with over 20 years of experience in Sales and Marketing, Rajesh was till recently Vice President - Business Development with QuScient Technologies handling sales for USA. His expertise spans sales, business development, pre sales and business results management across B2B and B2C in the IT and ITES services, Higher Education, BFSI and Retail verticals.
He has successfully lead Sales and Operations teams spanning India, UK and the US Geographies.
Rajesh is extensively qualified in all aspects of the sales cycle including large bid preparation and management with a demonstrated ability to understand and strategize solutions to meet business, financial, competitive and customer demands.
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Sandhya Ramanujam
Head- Marketing Shared Services Delivery
A marketing and finance professional with over 14 years of global marketing experience, Sandhya Ramanujan has wide ranging experience in diverse industries - as a market research analyst for a healthcare company in the U.S, as a consultant/liason for Indian and U.S. based manufacturing companies looking to trade with each other, and finally as a small business owner in the field of education.
As a marketing consultant, she has also conceptualized, designed and developed websites and other marketing collaterals such as brochures and presentations, for both Indian and U.S. based companies. Sandhya is passionate about educating and empowering the next generation. She is a certified 'Kumon' instructor, and has owned and operated a Kumon (supplemental education) franchise in the U.S. She has an MBA in marketing and finance from Pamplin College of Business, Virginia Tech.
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Mentor Board
Jeff Lande
Senior Vice President - Information Technology Association of America (ITAA)
Jeff serves as the Senior Vice President of the Information Technology Association of America (ITAA). He heads ITAA’s Commercial Division, which includes both domestic and global ICT firms. Jeff leads ITAA’s activities before government officials as well as the analyst, press and private sector client communities. He is also responsible for the association’s strategic partnerships.
Jeff received his undergraduate and graduate degrees from the University of Wisconsin and the University of Virginia, respectively. He serves on the Board of the Friends of the National Zoo and is active with several other national charities and nonprofit organizations.
ITAA is the United States’ oldest and largest information technology specific trade association in the country. ITAA’s members account for over 90% of all the IT goods and services in the U.S. The Association represents the IT industry’s interests before US and foreign government officials and works very closely with members of the financial, press and analyst communities as well as CIOs of many public and commercial sector entities, Furthermore, ITAA enjoys a close relationship with the Council of Regional Information Technology Associations(CRITA),a consortium of IT associations representing 38 states. ITAA also serves as the Secretariat of the World Information Technology and Services a global consortium including leading IT organizations from 67 nations.
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Ajit N. Maira
Senior Vice President, ITSMA
With forty years of experience in marketing, strategy, sales, and consulting, Ajit leads ITSMA’s member engagement team, which works with member companies to provide advisory support on marketing and sales challenges.
His areas of expertise include:
Prior to joining ITSMA, Ajit served as principal and owner of a management and marketing consulting firm where he worked with over 25 companies on a variety of projects. Before launching his consulting practice, he served as a senior vice president and technology strategist at CA. Over the years, he has held leadership roles in marketing, sales, and services for Steinbrecher Corporation, Concord Data Systems, Raytheon Data Systems, Burroughs, Xerox, Digital Equipment Corp., and IBM. Ajit received a Bachelor of Technology (Mechanical Engineering) degree from the Indian Institute of Technology, New Delhi. He guest lectures at Bryant University and has guest lectured at the Sloan School. He currently serves on the Board of Directors for the Gift of Hearing Foundation.
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Mukul Pandya
Executive Editor - Knowledge@Wharton, Wharton Business School
Mukul Pandya is the editor-in-chief and executive director of Knowledge@Wharton, a web-based journal of research and business analysis published by the Wharton School of the University of Pennsylvania.
A winner of four awards for investigative journalism, Mr. Pandya has more than 20 years of experience as a writer and editor. His articles have appeared in the Wall Street Journal, the New York Times, the Economist, Time magazine, the Philadelphia Inquirer and other publications. He coauthored knowledge@wharton on Building corporate value, as well as Lasting Leadership.
He holds a master’s degree in economics from the University of Bombay.
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