Proposition:

Outsourced CMO office with onsite staffing

Who we are engaged with:

Chairman and CEO

Business case:

The client was predominantly delivering staffing solutions and had made strategic acquisitions in the space of infrastructure management and EAI. They wanted marketing help to reposition their company and create a go-to-market plan that will help them engage better with existing customers and also acquire new clients.

Deliverables:

• Repositioning of company as an integrated ‘IT and Business Optimization’ service provider.
• Outreach of new positioning to existing clients and prospects.
• Influencer engagement program – industry analysts, media and shareholders.
• Initiation of account based marketing to mine existing accounts.
• Focused demand generation program to increase leads pipeline.
• Partner marketing programs with BMC, Microsoft, etc.