Setting up and running an online marketing desk that helps independent BUs run targeted online marketing activities
The CMO team’s online marketing team was focused on the corporate brand and did not have the bandwidth to run online marketing for independent business units. They also did not want the independent units to run unmonitored online programs. CMO Axis proposed to set up a dedicated online marketing desk that will cater to the specific needs of the business units as an extension of the central online marketing team, ensuring consistency of process.
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