Proposition:

Creating a nationwide franchisee network

Who we are engaged with:

Head of sales and marketing

Business case:

The client was looking to build a nationwide network of franchisees who could invest in opening retail education centers across India. They needed a partner with an understanding of sales and marketing processes to be able to identify and pre-qualify potential partners and get them to apply for the position after which the partner team takes over.

Deliverables:

• Identifying segments who could be potential partners (HNIs, existing franchisees, investors, mid-sized independent businessmen, etc).
• Database building.
• Email , sms and telecalling outreach to potential partners.
• Qualifying potential partners and moving them to fill up the franchisee application form.
• Included managing a response desk for incoming calls/ email and chat queries from customer’s website.