Alternate sales channel management, community building for white goods company
Proposition:
Management of alternate sales channels for the company’s white-goods product lines
Who we are engaged with:
Business Head
Business case:
This company, a new white goods brand from a leading business house wanted us to handle alternate sales channels for them. CMO Axis is helping them with building and promoting an e-commerce portal, building a community of home sales agents for direct selling and building a customer community for referrals,, up-sell, etc.
Deliverables:
- Setting up and promoting e-commerce portal.
- Setting up online community of home sales agents, training and equipping them to sell.
- Setting up a dealer community to train and engage with dealers and regular trade channels.
- Building an online community for customers/ prospects to network, get buying advise, user tips, referral rewards, merchandise store, etc.
contact_mail
+91 88244 88885
+91 44 4232 5065