The client was looking to standardize all collateral using a central team that would ensure adherence to content and design standards and ensure timely delivery to internal customers' requirement.
This project involves new titles identification, content creation, multimedia design and delivering the finished title for onward replication and retail distribution. This activity was done using in-house product managers and used to take the company 6 weeks to deliver one title. CMO Axis now delivers 4 titles a month for them, giving them a significant competitive advantage and speed to market.
The client was looking to run targeted campaigns every quarter to specific industry segments in an effort to get qualified leads. They needed a single point of contact who can manage the entire campaign and demand generation process.
The client, a leading player in timeshare vacation ownership, wanted a partner who could run a strong demand generation program targeted at getting qualified leads through ground promotions, telecalling and email-led activities.
The client was looking to build a nationwide network of franchisees who could invest in opening retail education centers across India. They needed a partner with an understanding of sales and marketing processes to be able to identify and pre-qualify potential partners and get them to apply for the position after which the partner team takes over.
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