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June 2020

Data-driven creativity – what it means for marketers and how to ace it

Modern day marketing is fixated on data. Numbers drive the messaging strategy, content, timing, distribution, and all else. So much so that marketers globally are now discussing a ‘creative deficit’.

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June 2020

Are you ignoring the middle of the marketing funnel?

Most marketers are trained to work the top of the funnel (ToFu) which involves attracting and generating prospective leads through ‘awareness’. But when it comes to the middle of the funnel (MoFu) that is the ‘consideration’ phase for prospects and the bottom of the funnel (BoFu) or the ‘purchase/conversion’ phase, most marketers fall short.

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June 2020

Upping your E-A-T to optimize your SEO strategy

According to HubSpot, 61% of marketers believe in improving SEO and growing their organic presence for boosting inbound marketing efforts. However, with more than 3.5 billion searches performed on Google per day, ensuring high ranking every time is a challenge.

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June 2020

Don’t ‘Catch’ Your Customers. ‘Coach’ Them Instead.

Content marketing has come a long way from when it was a novel concept for most, nearly a decade ago. Cut to today and you see B2C and B2B marketers fully embracing the power of content. But that’s not the only thing that’s changed in the past decade.

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