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June 2019

AI-driven real time content optimization is the future

Optimizing as well as personalizing content in real time to suit user preferences is one of the biggest benefits of AI for content marketers. When users get to see what they are looking for quickly, marketers gain from superior conversions driven by improved UX.

Content Marketing Artificial Intelligence Content optimization

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June 2019

A better content experience – delivered anytime, anywhere

While AI’s ability in creating thought-leadership content or point of view papers may be limited, its capability to write quick and accurate reports/fact-based content cannot be ignored. Even more interesting is its ability to curate content from a variety of sources to give users what they want based on their preferences, past reading history, current life events, etc. At a strategic level, AI marketing assistant can help draft better content marketing strategies to get more bang for your bucks.

Digital Marketing Artificial Intelligence Brand Awareness

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June 2019

Robot reporters have arrived in the newsroom

From Bloomberg News to Reuters, NY Times, Washington Post, and other more reputed publications – robot journalism is the new trend that has caught everyone’s fancy. AI algorithms convert data into narrative news text in real-time, making it possible to create a record number of articles in a month.

Automated journalism Robot reporter Smart content

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June 2019

Chatbots are the new lead generators

Automated chat messaging driven by chatbots helps companies connect with prospective leads even better than humans can, while simultaneously reducing resource and operational costs. Chatbot platforms deliver pre-programmed responses to questions; informed by aspects like prior website interactions, social media activity and semantic and intent analysis.

Lead generation chatbots smart algorithms machine learning

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May 2019

5 tips to boost landing page conversion rate

While new-age business firms have adapted the trends of online marketing, their success relies on many factors such as, the ability to generate more pay-per-clicks, establish brand dominance and engage with customers; all with the hope of generating more traffic and converting them into leads

Conversion Rate Optimization Landing Page Conversion Rate High converting landing page

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May 2019

4 smart tips for conducting effective market research online

Conducting market research is always crucial for your business to help them understand their markets. Marketers spend hours on research to meet the consumer expectations and desires. So Business decisions are purely based on data-driven research and analysis and not just by opinions.

Market analysis Market Research for Business Online research Market Research Tips

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May 2019

Five Do’s and Don’ts of Email Marketing

Email marketing helps turn your business into a profitable investment. Email marketing drives significant results especially for small businesses. It helps your business improve lead generation, conversion and revenue. One of the main benefits of email marketing is - it is more cost-effective when compared to other marketing channels.

Email Marketing Personalization Promotional E-mail Campaigns

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May 2019

The era of machine learning has arrived: How does it impact content marketing?

Early this decade in Minneapolis, an angry man walked into a Target store and demanded to talk to the manager. The man was furious that Target had sent a mailer with coupons for baby clothes and cribs to his daughter who was still in school. “Are you trying to encourage her to get pregnant?” he furiously asked the manager who had no clue about what he was talking about.

Machine Learning Artificial Intillegence Future of Content Marketing

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