People and hiring challenges | Lack of outsourced expertise | Cost challenges
People and hiring challenges
- It difficult and expensive to build in-house expertise for all the key programs we need to run
- A significant part of our bandwidth is consumed by low-impact tactical work, leaving very little
time for strategic marketing work
- Training people is a big challenge We are seldom able to hire experienced practitioners and best practices are difficult to come by
Lack of outsourced expertise
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It is tough to find the right outsourced resources. Advertising, design and web agencies have the design expertise but offer little insights on content and messaging
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Traditional agencies offer tactical support but are rarely aligned with our annual marketing objectives or go-to-market programs
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Agencies seldom bring the practitioners view to the table and would like to work with someone who has done this before
- Monitoring metrics and ROI on marketing programs is a big challenge
Cost challenges
- We are always under pressure to do more with our marketing budgets and resources, but our costs don’t seem to be going down
- Our marketing requirements are globally distributed, but our costs and people are not
- We would like to leverage shared services to benefit from economies of scale and process efficiencies but there are no marketing shared services offerings
- We don’t want to invest in building expensive in-house resources or teams for certain tactical marketing competencies or for cyclical or part-time marketing requirements.
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