I Services suite Offerings for SMBs and Indian CMO organizations
Offerings for global CMO organizations I Engagement models
What do we do?
Services Suite
Outsourcing
- Content, messaging and specialized graphic design
- Messaging and communications
- Specialty events and meetings
- Demand generation and direct marketing programs
- HR and recruitment branding
Go-to-Market
- Business landscaping and market research
- Solution design
- Go-to-Market programs
- Branding programs
Advisory
- Thought Leadership
- New Media Strategy
- Customer Engagement & CRM
- Investor & Influencer relations
- Special Programs
Offerings for SMBs and Indian CMO organizations
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Outsourced CMO office for SMEs who do not have a mature marketing department or cannot scale their marketing bandwidth in line with their growth plans
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Outsourced Marketing Programs Management Office for large enterprises with established marketing teams to run their strategic programs (like thought leadership, new media programs or influencer relations programs) where in-house bandwidth or competence is not available
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Market research, segmentation, positioning and targeted outreach programs for SMEs, helping them with new product/ service launches, new markets strategy, demand generation programs, etc
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Advisory on helping companies build and run strategic marketing programs like Influencer relations, CRM, new media programs, etc, with appropriate templates and metrics, bringing to the table a practitioner’s view point, best practices and best-of-bred partnerships
Offerings for global CMO organizations
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Dedicated marketing back office including outsourced content and graphic design work for collateral, directories, annual reports etc
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Remote services like campaign management, planning, budgeting and control, analytics, research, campaign measurement, marketing MIS, etc
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Market access services for global companies that would like to tap into the Indian market place for their products/ services, helping them with market scoping, demand generation and outreach programs
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Advisory on market entry strategies for emerging markets
Engagement models
Outsourced CMO office: If you are an SMB in India, or a global company seeking to set up an India marketing presence, CMO Axis can be an outsourced CMO office for you. We will work with you right through setting up your marketing objectives to delivering on them, just as your own CMO would.
Onsite and offshore staffing: If you are looking for additional marketing bandwidth or for an outsourced team to run specific marketing programs like a design/ content desk, account based marketing, thought leadership, web marketing or demand generation, we can help. We can provide a project team of well trained marketers who can work onsite, offshore or both.
Dedicated ODCs: If your marketing needs are unique, complex or require high levels of confidentiality, CMO Axis can set up and run a dedicated offshore development center for you, fully staffed, dedicated and secure to deliver on proprietary projects.
Build-operate-transfer: This is a hybrid model that is a long term solution to your marketing bandwidth issues. CMO Axis can provide you with a dedicated project team to handle specific projects for a minimum of a year. At the end of the contracted term, you will have an option to absorb the team on your rolls, either in parts or completely.
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