The Marketing Priorities Matrix

CMO Axis’ proprietary tool, the ‘Marketing priorities matrix’ helps CEOs and CMOs stack their key sales and marketing needs / objectives against available in-house competencies as well as assess factors like time and cost of hiring for these roles versus time-to-market demands and take an educated decision on what roles / functions they would like to staff / keep in-house, evaluate the effectiveness of the functions that are being currently outsourced to third-party agencies and formulate an outsourcing strategy that is better aligned with their strategic business objectives.