We at CMO Axis have worked closely in assisting several SMB businesses with their strategic marketing objectives. Our specialized solution suite for SMBs covers a 4-step marketing process that starts with market landscaping and creating a differentiated positioning and value proposition for the business and leads on to a structured demand generation and market expansion program. Our unique fixed + success based engagement model keeps costs low while helping SMBs leverage top tier marketing expertise for business growth.
CMO Axis SMB marketing framework:
Our 4-step marketing framework helps SMBs in:
Sharpening their positioning, segmentation and targeting while presenting a strong value proposition to potential buyers
Building the brand and positioning themselves as a thought leader
Increase revenues with reduced time and cost of sale
Take existing solutions to a wider base of customers and to newer geographical markets, while creating newer industry-aligned solutions for existing and new markets
Expand share of mind and share of wallets with existing key accounts using ‘Account Based Marketing’ principles