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Integrated Sales and Marketing

Lack of adequate management bandwidth, risk and investment barriers for new markets entry, insufficient knowledge of new and emerging markets and inability to leverage alternative and innovative revenue channels are some of the oft-quoted challenges faced by CEOs and sales heads raring to improve market share and revenues. CMO Axis’ outsourced integrated sales and marketing solutions are sharply focused towards delivering business growth and value for forward thinking organizations by providing ‘on demand’ sales and marketing expertise and market knowledge, accelerating access to new markets and channels and reducing people and investment risk by making their costs variable, predictable and results-linked. Our integrated sales and marketing solution covers new markets entry / creation, go-to-market for new products / services, new / alternate channels creation and management and idea commercialization (turnkey strategic and operations support from ideas to market creation).

Our services suite includes:

Integrated Sales and Marketing
- Market research - market and competition landscaping
- Positioning, segmentation and targeting
- pricing strategies
- Go-to-market strategy
- Annual marketing plans
- Marketing and sales analytics
- Account based marketing / selling
- Influencer marketing
- Product management strategy
- Customer segmentation and database creation
- Tele calling and demand generation
- Sales staffing and operations
- Channel creation and management
- BTL, community and direct marketing

Go-to-market framework

Click below chart to view the Go-to-market framework

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