CMO Axis - Industry Solutions

Industry Solutions

CMO Axis has specialized marketing solutions for specific industry segments that we believe can benefit from structured outsourcing processes, shared services delivery, cross pollination of best practices and economies of scale. These include:

Business-to-business / services marketing

Corporate/ services branding: - Positioning, articulation of differentiators, competitive advantage, value proposition
Branding Solutions: - brand identity, logo, corporate identity manuals, design templates
Marketing strategy and annual marketing plan creation
Collateral repository building: - presentations, brochures, flyers, case studies, solution documents, websites, flash presentations / films, corporate videos, demos/ walk-throughs
Customer engagement: - newsletters, online communities, gifting solutions
Company magazines: - employee and customer magazines
Content support: - website content, articles, blogs, manuals, proposal writing, presentation makeovers
Social Media Marketing: - management of blogs, social media, online communities, etc
Online / web marketing, web advertising, google adwords
Market Research: - market landscaping, competitor research, pricing models
Demand Generation: - wish list identification, lead generation, email marketing, lead pursuit, cold calling
Website designing , microsites, community sites, customer and employee portals
Advertisement designs
PR: - press releases, target media engagement, by-line articles, online PR
Thought leadership: - strategy, POV papers, white papers, articles, speaking opportunities, content distribution
Account Based Marketing / CRM programs: - marketing into key accounts to grow share of mind and share of wallet
Corporate reputation management
Analyst and trade body relations
Corporate social responsibility programs
Events / trade shows / custom events planning and support
Geo marketing / BU marketing support
Integrated solutions for SMBs

Business-to-consumer / retail marketing

Branding solutions: - Logos, product design, label design
Customer research, focus groups, product trials
Channel strategy and alternative channel creation
Customer loyalty programs
Events, trade shows and exhibitions support
Product launches, press meets and custom events
Retail promotions, point of sale marketing
Cross-branding tie-ups, customer schemes: - In shop marketing posters, danglers and streamers, shelf strips, shelf talkers, shelf stoppers, dispensers
Online / web marketing, web advertising, google adwords
Email marketing, mobile marketing
Social media marketing: - Facebook / orkut / linked-in / twitter, online groups and communities
Website designing
Web application development
Referral programs
Ecosystem engagement
Product management

Pharma and healthcare

Branding solutions: - Logos, product design, label design
Customer research, focus groups, product trials
Events, trade shows and exhibitions support
Product launches, press meets and custom events
Retail promotions, point of sale marketing
Collateral / POP design: - Poster designs for clinics , Poster designs for medical stores, in-shop danglers and streamers, shelf strips, shelf talkers, shelf stoppers, dispensers ,
Online / web marketing, web advertising, google adwords
Email marketing, mobile marketing
Social media marketing: - Facebook / orkut/ linked-in / twitter, online groups and communities
Website designing , product microsites, disease / lifestyle management portals
Information kits
Physical and online communities for Doctors, Patients and Providers
Gifting solutions for doctors & retailers
Medical journalism / articles
Thought leadership in therapeutic segments
Social responsibility programs lined to therapeutic segments
Digital product training manuals / Sales kits
Newsletters

Hotels/ F&B

Branding solutions: - Logos, photography, walk-throughs
Customer research, focus groups, product trials
Customer loyalty programs
Events, trade shows and exhibitions support
Cross branding tie-ups, customer schemes
Food festivals, live events and promotions
Collateral / POP design: - Promotional Brochures, Menu Cards, Room Service Manual, Sign boards, Room posters, Tarrif fliers, Newspaper ads
Online / web marketing, web advertising, google adwords
Email marketing, mobile marketing
Social media marketing: - Facebook / orkut / linked-in / twitter, online groups and communities
Website designing
Web application development
Referral programs

Education

Branding Solutions: - brand identity, logo, corporate identity manuals, design templates
Collateral repository building: - presentations, brochures, flyers, case studies, solution documents, websites, flash presentations / films, corporate videos, demos/ walk-throughs
Admission solutions: - Online / web marketing, web advertising, google adwords, social media solutions, referral solutions
Alumni engagement
Placement marketing support
Website designing , microsites, community sites, customer and student portals
Student / parent engagement: - newsletters, online communities, special interest groups
Social Media Marketing: - management of blogs, social media, online communities, etc
PR: - press releases, target media engagement, by-line articles, online PR
Thought leadership: - strategy, POV papers, white papers, articles, speaking opportunities, content distribution
College festivals, academic fairs, symposiums, paper presentations
Industry-academia partnerships, research sponsorships, job fairs
Corporate social responsibility programs