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CEO / CMO Challenges

In our experience of working with several large and small businesses in India and globally, we have identified some key challenges faced by these organizations in the marketing function. CMO Axis’ services are aligned to helping CEOs and CMOs address some of these gaps and improve the efficiency and effectiveness of their marketing function. Typical challenges include:

People and hiring challenges

Lack of outsourced expertise

Cost challenges

Research points to the fact that CEOs and CMOs are increasingly evaluating marketing outsourcing and the growing maturity of marketing services that can be outsourced emphasizes that marketing outsourcing will soon become a key outsourced function globally, much in the lines of finance and accounting and legal services.

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