Strategic consulting, go-to-market and marketing shared services for CEOs and CMOs

CEO / CMO Challenges

In our experience of working with several large and small businesses in India and globally, we have identified some key challenges faced by these organizations in the marketing function. CMO Axis’ services are aligned to helping CEOs and CMOs address some of these gaps and improve the efficiency and effectiveness of their marketing function. Typical challenges include:

People and hiring challenges

It difficult and expensive to build in-house expertise for all the key programs we need to run
A significant part of our bandwidth is consumed by low-impact tactical work, leaving very little time for strategic marketing work
Training people is a big challenge We are seldom able to hire experienced practitioners and best practices are difficult to come by

Lack of outsourced expertise

It is tough to find the right outsourced resources. Advertising, design and web agencies offer little strategic insights and are seldom aligned with our strategic business objectives
Agencies seldom bring the practitioners view to the table and would like to work with someone who has done this before
Monitoring metrics and ROI on marketing programs is a big challenge

Cost challenges

We are always under pressure to do more with our marketing budgets and resources, but our costs don’t seem to be going down
Our marketing requirements are globally distributed, but our costs and people are not
We would like to leverage shared services to benefit from economies of scale and process efficiencies but there are no marketing shared services offerings
We don’t want to invest in building expensive in-house resources or teams for certain tactical marketing competencies or for cyclical or part-time marketing requirements

Research points to the fact that CEOs and CMOs are increasingly evaluating marketing outsourcing and the growing maturity of marketing services that can be outsourced emphasizes that marketing outsourcing will soon become a key outsourced function globally, much in the lines of finance and accounting and legal services.