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Marketing Process Outsourcing (MPO)

Marketing processing Outsourcing (MPO) is generating quite a lot of buzz these days. Outsourcing some or all of the marketing operations enables an organization to focus on its core business activities. The traditional marketing model involves dealing with multiple agencies and marketers have to constantly strike a balance between these multiple agencies in order to align their core organizational objectives with individual tasks assigned to these agencies. What if there was one agency that took care of all the marketing needs of an organization, like Advertising, Public Relations, Media, Direct Marketing, Market Research etc.? Welcome to the world of MPO!

MPO as a function is beneficial to any organization, because:

Why should you outsource your marketing operations?

There are several benefits of outsourcing your marketing functions to a Marketing Process Outsourcing firm.

We at CMO Axis understand the basic gaps that exist in the marketing function, especially when marketers have to deal with multiple agencies to accomplish their primary marketing tasks. We leverage our years of experience and expertise in the field to provide end-to-end solutions for all your marketing initiatives. Our MPO methodology is simple:

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