CMO Axis announces specialized marketing solutions for HR
Right positioning, differentiation and communication becoming critical at all people touch points from recruitment to separation
Chennai, July 2, 2008: CMO Axis Outsourcing Services Private Limited, the first MPO, today launched its first suite of specialized marketing solutions targeted at the HR community. The launch was made on the sidelines of the NASSCOM HR Summit here in Chennai. CMO Axis was founded in April 2008 by marketing professionals Vinod Harith, former global head of marketing communications, Wipro Technologies and Pramod Harith, former head of marketing for MeritTrac Services to address the demand for outsourcing and off-shoring of marketing services.
HR organizations are today facing a wide range of challenges across the average employee lifecycle ranging from creating a strong recruitment brand to be able to recruit and retain the best talent, ensuring the right induction and on-boarding of new joinees, driving people alignment with the org culture, and driving ongoing engagement of employees. HR leaders require professional marketing intervention for these programs coupled with specialized knowledge of the HR space that CMO organizations are often not equipped to deliver.
CMO Axis, with its significant expertise and knowledge of the HR industry gained from working with industry leaders like Summit HR and MeritTrac, offers CHROs a suite of HR marketing solutions that span tactical interventions like creation of induction manuals, career websites and constant employee communication like newsletters and blogs to strategic HR initiatives like campus branding programs, attrition management interventions and ongoing loyalty, rewards and recognition programs.
Commenting on the potential for outsourcing of HR marketing processes, Madan Padaki, Co-founder and CEO, MeritTrac Services, India’s largest skills assessment company, said "As organizations become more globally distributed and more complex in their structure, I believe that factors like intra organizational information flow, external and internal perceptions and pride of association will determine a company’s ability to recruit and retain the best talent and rightfully, the time has come for HR leaders to embrace professional marketing help.”
Speaking on the potential for HR marketing solutions, CMO Axis co-founder and director, Pramod Harith said “I have worked closely with HR leaders for over five years and studied some of the top issues concerning recruitment and retention and I believe that 80% of HR issues faced by any organization are perception-led. Our HR branding solution combines the fundamentals of marketing with that of individual, cultural and organizational factors driving employee engagement and retention to offer a holistic marketing solution for the HR community.”
CMO Axis currently works with Summit HR Worldwide and Global Talent Metrics, two leading companies in the HR outsourcing space, as their outsourced CMO office and with Wipro’s IMS division as their HR marketing partner.
About CMO Axis
The first Marketing Process Outsourcing (MPO) company, CMO Axis specializes in marketing outsourcing, go-to-market and advisory services.
CMO Axis’ mission is to enable marketers deliver measurable, high impact and cost efficient marketing programs by partnering with them as an extended arm of their organization.
CMO Axis’ marketing outsourcing partnership model backed by an expert team of marketing professionals with significant expertise in global marketing offers organizations a range of outsourcing options including full function outsourcing, outsourced project/ program management and offshore project execution on a T&M, ODC model or a build-operate and transfer model. |
